Business Model

MCI Business Model

Media Consulta International - Leading Emerging Markets, the Radiography of a Success

After over 15 years of supporting the Business Development of large media groups, Mihai Craiu decided to harness all this expertise into a company of his own. MEDIA CONSULTA INTERNATIONAL, the company he started seven years ago, registered a 15.000.000 EUR turnover for year 2011.

The agency provided business consultancy services to clients as Reiffeisen/Merill Lynch and supported with marketing and communication services clients such as: ARDAF (member of Generali PPF Investments Group ASIROM,  member of VIG Insurance Group), Petrom, McDonald’s Romania. The agency has also a strong Public Tenders Division through which they managed to secure and provide outstanding services to state-owned entities such as Transelectrica, MDTR, The Romanian Cultural Institute (ICR), The Ministry of the Environment, The Ministry of Labor, Bucharest Municipal Council, The University of Bucharest, The Brokers’ Association.

Media Selling, Planning and Consultancy is an important part of the agency’s services. Through its high class media specialists MEDIA CONSULTA INTERNATIONAL manages exclusively the advertising space of: Realitatea TV, Realitatea de Constanta, Romantica TV, Taraf TV, Etno TV.

Together with his Consulting Team, Mihai Craiu managed to keep the firm among the Top Five Independent management consulting firms, with a stable 18% profit margin through the past six years.

For the past four years MEDIA CONSULTA INTERNATIONAL has been certified under the ISO 9001 Quality Management System. The firm is part of the International Advertising Agencies Association in Romania (IAAA Romania) and of the Romanian Association for Audience Measurement (ARMA).

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