Together with his media experts team Mihai Craiu was the first to initiate as part of the aggressive but smart marketing editorial strategy for Saptamana Financiara the most important media innovations within the Romanian printed media market: lifestyle supplements, business supplements, books series, DVD series, travel guides.
All these integrated efforts contributed in establishing Saptamana Fiananciara as the indisputable leader on its market soon followed and copied by several other media products.