
In the elegant surroundings of the Hôtel Hermitage, Rolls-Royce unveiled the new Ghost Series II, the latest update to its most popular nameplate and what the 119-year-old marque describes as “the most technologically advanced and driver-focused V12 Rolls-Royce ever created”. It was the perfect opportunity for Monaco Life’s new car contributor, Richard McCreery, to take it for a spin.
To fully understand how cutting-edge engineering and extreme luxury came together to create something as truly special as the new Ghost Series II, Rolls-Royce sent its Product Expert, Alan Hind, from England to the Principality to present this innovative model at an exclusive gathering organised by BPM Exclusive on Wednesday 12th March at the Hôtel Hermitage.
Hind explained how this latest version has been designed as a “canvas for creativity”, allowing prospective owners to express their individuality. Ghost clients typically invest at least 10% of the purchase price in bespoke customisation, and given the endless possibilities, that figure seems modest. As a brand, Rolls-Royce clearly recognises the importance of personalisation, recently announcing a £300 million investment to expand its Bespoke services at Goodwood.

Driving the Ghost Series II Black Badge: power, precision and unrivalled comfort
Following a cocktail evening and the unveiling of the car on Wednesday 12th March at the Hôtel Hermitage—an event organised by BPM Exclusive—Monaco Life was given an exclusive test drive on the roads around the Principality.
The exterior of the Ghost Series II retains the elegant lines of its predecessor while introducing subtle enhancements, such as updated daytime running light graphics at the front. However, the level of advanced technology engineered into this car may surprise those who still associate Rolls-Royce with tradition.
For instance, the Ghost uses cameras to scan the road ahead, allowing its self-levelling air suspension to anticipate and adapt to surface changes, a feature that creates what Hind describes as “a sensation of flight on land”. The car also utilises GPS to predict upcoming bends and inclines, ensuring the gearbox selects the optimal gear. It even factors in the number of passengers on board, adjusting its driving dynamics accordingly.
While many people think of a Rolls-Royce as typically being chauffeur-driven, this is the model in the range that tends to attract a clientele—often younger—who enjoy the experience of driving.

The interior is exquisite, reminiscent of haute couture, yet the Black Badge model I tested is also designed with driving in mind. Navigating the streets of Monaco—dodging buses and weaving through seemingly ever-present roadworks—the car feels surprisingly agile for its size. You simply glide through the city in a cocoon of serenity.
The V12 engine is remarkably smooth, delivering maximum torque as low as 1,600 rpm, making the driving sensation strikingly similar to that of an electric car. Meanwhile, double-glazed windows reduce the outside world to a mere murmur. The effortless glide from one destination to the next is nothing short of a delight.

Once free from city traffic, the Ghost Series II Black Badge—which offers increased power and torque over the standard model—proves it is far more than just a town car. A button on the gear selector marked ‘Low’ (perhaps because ‘Sport’ might seem a little too common in this context) increases gearshift speeds by 50%, allowing for a more engaging driving experience and a deeper appreciation of the 6.75-litre V12’s refined growl. Yet, even at its most assertive, the sound remains restrained, more akin to the contented purr of a lion than an aggressive roar. The car becomes noticeably more responsive, and while its character remains one of supreme refinement, this subtle shift enhances the pleasure of driving on an open road. Its size and weight mean it is not best suited for winding routes, but few vehicles would rival it for a cross-continent road trip. I could easily spend days covering long distances in this car.
For those considering commissioning a new Ghost Series II—as Rolls-Royce, quite fittingly, refers to placing an order—the starting price exceeds €300,000 and will likely rise significantly with bespoke customisation. However, once you experience what this car truly offers, along with entry into a world of luxury that never ceases to amaze, it almost begins to seem like good value.

Luxury is in the detail
The interior is where you really start to learn what ‘luxury’ means to Rolls-Royce, as each car exhibits a level of refinement and attention to detail that is mind-blowing to the ordinary car buyer. In the new Ghost Series II, the Duality Twill interior fabric incorporates 2.2 million stitches and uses over 17 kilometres of thread that is available in 51 different hues because, as Hind reveals, “fabric seats are making a comeback”. If you prefer leather seats, they can be decorated with unique artworks created out of 107,000 uniform perforations.
Precision is clearly a watchword for Rolls-Royce designers: the Champagne cooler can be set at different optimal serving temperatures, depending on whether you have vintage or non-vintage Champagne. There’s the attention to detail again.
And it just keeps going. The colour of the digital instrument dials in the Ghost Series II can be matched to that of the car’s 44,000 possible paintwork options, while the 1,400-watt audio system uses the aluminium chassis to create resonance chambers for the speakers. The ever-popular Starlight Headliner (car roof) can even mimic the stars in the night sky on a date of your choosing.
“Nine out of 10 buyers tick this option,” reveals Hind.
The dashboard wood is infused with microscopic metallic particles, creating a shimmering effect that took four years to perfect. Adding to the luxury, a softly illuminated Spirit of Ecstasy sits within a small cabinet that also houses an elegant analogue clock.

Join the exclusive Whispers Club
You might find yourself tempted to carry the Rolls-Royce umbrella—discreetly concealed within the door—everywhere you go, like a badge of honour, a subtle signal to fellow owners that you belong to this exclusive circle. After all, only 5,714 Rolls-Royces were sold worldwide last year.
For those looking to mingle with like-minded individuals, the brand has created Whispers, an ultra-exclusive club that grants members access to private model unveilings, lavish lifestyle events and bespoke experiences curated exclusively for Rolls-Royce owners. Fancy renting the New York Philharmonic Orchestra for your birthday? Flying a fighter jet? Owning the world’s most expensive bottle of perfume? With Whispers, the extraordinary is just a request away.
In my opinion
After my drive, I was left with the feeling that this is a car you can enjoy in many different ways, whether powering along the Corniches, navigating around town or even just sitting stationary in it. Car lovers will enjoy creating their bespoke example, they’ll enjoy driving it and they’ll enjoy the entire ownership experience. Such a huge amount of thought has gone into the whole process that you can’t fail to be impressed. You can see why Rolls-Royce has attained the reputation that it has today in the world of luxury motor cars.
If you have the opportunity, I recommend you try it for yourself. You really need to experience it in order to truly understand why a Rolls-Royce is so special.
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Main photo credit: Richard McCreery, Monaco Life
Mihai Craiu – Owner/CEO – Media Consulta International – Part of Fininvest-USA