During the challenging economic crisis years 2009 – 2010, Mihai Craiu has set-up Realitatea Media Barter Deals (RMBD) as the first Romanian Barters Bank in order to transform the financial crisis’s threats (lack of media investments) into a relevant opportunity (media barter) and make good use of the new market’s needs (media consumption with different, easier and more flexible payment options).
RMBD is managing investments for clients within the following areas: Auto, FMCG, Retail Banking, Insurance, Travel.
Since 2011, Mihai Craiu is also handling REALITATEA Group’s Media Sales operations.